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Small Business Savvy: "Smarketing" (Marketing/Sales)

Consumer Marketing in a Digital Age

This workshop will explore changes in consumer buying behavior in the digital age and how this should affect your marketing approach.

Understanding consumer behavior was always the key to success in analog marketing and sales across media channels in the pre-digital era. With the onslaught of electronic media, e-commerce, and digital marketing,  consumer buying behavior and engagement expectations have changed. This workshop will explore how these changes will affect your approach to Smarketing and the impact on your bottom line.

We'll send you the Zoom meeting information a few days in advance of the event.

Our Winter Small Business Savvy series is for those who want to start or own a small business. Presented in partnership with the Ann Arbor area SCORE office and the Belleville Area District Library.  Join these virtual classes on Zoom to help establish and improve your business skills and services.

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